Having to compete with
hundreds or even thousands of other affiliates can make the task of generating
income extremely difficult. And the only way to combat all that competition is
to come up with methods and techniques that will make you stand out from the
crowd.
Here are several ways you
can do that…
1.
Use Your Own Website
If you don’t already have
a website, get one. If you have a website but it doesn’t lend itself to
promoting other people’s products and services, put a site together that does.
Although you can promote
affiliate products without a website, there are distinct advantages to having a
home base.
The most important
advantage is the fact that you can pre-sell the products. Rather than send cold
prospects to the owner’s sales page, you’ll have them warmed up and ready to
make the purchase.
How you warm them up
depends on the product itself. With some of them you can simply write a
positive and glowing testimonial, telling them just how great the product is
and how much benefit you receive whenever you use it.
With other products, you
might want to give them a condensed sales pitch that includes a common problem
(poor performance on the golf course) and the ultimate solution (a revolutionary
new club that is guaranteed to improve their score).
2.
Write Personal Reviews And Recommendations
There’s a reason TV
commercials that have celebrities promoting products are so popular. If
so-and-so drinks that soda or wears those jeans or drives that car, they must
be worth buying.
Having someone personally
endorse a product is the number one sales booster. And even though you might
not be a celebrity, your personal recommendation will go a long way in
convincing buyers how good your affiliate product is.
Review the product in a
positive light. Use information from the owner’s sales page or list benefits
that you yourself have thought of. Give the prospective buyers a solid reason
to click over to the product website.
Implementing the usual
sales approach is fine. But the most effective tactic, the one that will
quickly and easily increase the conversion rate, is you personally singing the
praises of whatever product you’re promoting.
Watch out for more information in coming posts.
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