Instant Gratification Bullet Points
One of the biggest benefits you can give a visitor is instant gratification, so to create this type of bullet point – you give a benefit that they can attain immediately after getting your product.
One of the biggest benefits you can give a visitor is instant gratification, so to create this type of bullet point – you give a benefit that they can attain immediately after getting your product.
“Health alert:
the 60 second test that can save your life”
You should
always include instant gratification bullet points in your web copy.
Fool-proof
Bullet Points
When people
learn something, they often want to use that new knowledge every day. Another way to describe this is, that they
want a fool-proof solution.
Example:
“How to
permanently lock your mind into “survival mode”... so you'll never be surprised
by trouble”
As you can see,
the idea behind this type of bullet point is that you can “lock into” some
knowledge that will benefit the reader for life.
Ease of Use
Bullet Points
Another benefit
that people often look for is to get something without much effort. The
difference between this type of bullet point and the instant gratification
bullet points is that the result may not be immediate, but you can do almost
nothing to achieve the result.
Example:
“The amazing 10
minute strategy used religiously by the most overworked people in the world...
to have better sleep, more energy and supercharged brainpower”
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