except they use the social
media networks as their platform, rather than stand alone forums. The best way
to use these tools is to search the networks for groups where your target
customers are already active.
Become
actively involved in those groups, but never by spamming
the groups with your product or service advertisements. You’ll be removed from the group, and you may compromise your social media accounts. Instead, look for ways you can become helpful. Answer questions, and offer to be available for questions whenever possible. Never participate in a group for the sole purpose of promoting your business. It will show, and people will start to ignore you.
the groups with your product or service advertisements. You’ll be removed from the group, and you may compromise your social media accounts. Instead, look for ways you can become helpful. Answer questions, and offer to be available for questions whenever possible. Never participate in a group for the sole purpose of promoting your business. It will show, and people will start to ignore you.
When
you start to see your own brand/community expand, you may
want to start your own Facebook and/or Google+ group to allow your followers to come together and discuss your product/service. They can talk about how it’s helped them, how they want to use it, ask for advice from other users, etc. all while providing a real customer testimonial base for your perspective customers. It can also serve as an excellent customer service vehicle once your business is up and running.
want to start your own Facebook and/or Google+ group to allow your followers to come together and discuss your product/service. They can talk about how it’s helped them, how they want to use it, ask for advice from other users, etc. all while providing a real customer testimonial base for your perspective customers. It can also serve as an excellent customer service vehicle once your business is up and running.
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