Tuesday, 10 November 2015

What we have cover so far

Conclusion




At this point, we’ve covered the basics of how to use various free 
and paid traffic methods to increase traffic to your website. What methods and what money you spend to do it is all up to you. What works for one marketer, may not work for another. What works for
you in one niche, may not necessarily work in another.

For those of you with low budgets, do not be discouraged. You 
can build traffic without spending money, but it will take longer than spending money to build traffic.

For those of you who do have money to invest in paid traffic, to 
make the most of your investment, pay close attention to what your spending and what results it is giving you. If you find that you’re spending money on something that is not producing the results you were looking for, make adjustments to ensure your investment has a good return.



Paid traffic will yield faster results, and allow you to invest your 
time in other areas of your business. Free traffic will not require money, but the time investment may take you away from other critical areas of your business.

If you’re considering paying someone to assist with traffic 
promotion, it may be a better option to pay for the traffic promotion in the first place, rather than paying someone to use the free methods, just for the sake of freeing your time.




With a better understanding of the various methods you can use to 
increase your website traffic, you will be far more successful. If you’re not sure which path you should take, consider using a combination of both free and paid traffic methods to generate a burst of traffic to get you started. When results start coming in, invest a bit more into paid traffic, and watch what happens. Eventually, you’ll reach a point where you can stop investing in paid traffic if necessary, and focus on building your community/brand with social media efforts, solid customer service, and word-of-mouth.

Sunday, 8 November 2015

Analytics Tracking

Analytics Tracking




In order to determine which split is performing best in your split 
testing efforts and how well your ad campaigns are working, it is important to make use of website analytics.

While your ads campaigns will have their own tracking to show  which keywords are producing the most clicks, you have to go to your own website to see what those clicks are doing for your business directly.



A good way to do this is with Google Analytics. It’s a free 
service, and is easy to use. All you need to do is sign up for an account, and copy the tracking code it gives you, into your website’s header code. If you use WordPress, there are plugins that assist with this. Many premium themes include a place for the code to go, without requiring you to use a plugin.


Google Analytics also integrates with Google Ad-words, so you can track your campaign there, as well. You can see how much you’ve spent, what keywords you’re doing well on, and more.



Bing does not have their own Bing Analytics tool like this, but 
Google has added Bing to their analytics, so you should be able to tell what’s working from within your analytics dashboard. However, Bing appears to currently be working on an analytics product, as well.

When looking at your analytics data, look for the traffic coming
 to your landing pages. Set a different landing page for each campaign to determine which campaigns are working. Look at the bounce rate, and length of time on site. If you have a high bounce rate, this means people are not spending a lot of time on your website, for any number of reasons:

·        They’re not finding what they’re looking for.
·        Your site is taking too long to load.
·        Your copy isn’t converting well.

Also take time to look at their exit pages. Are they taking time to 
look around at other pages on your site, or are they leaving straight from the landing page? If you see that people aren’t sticking around, try making adjustments to design and page copy using split testing, to see what that does. Keep making adjustments until you start to see a low bounce rate, with a higher amount of time spent on site.



Important Tip: When you set links on your own site to open in a 
new window, this causes Google to “reset” their timer. Keep links to pages within your own site set to open in the same window, so Google Analytics can get a more accurate measure of time spent on site.